When making your product explainer videos, the next thing that will linger in your mind is marketing them to maximize their reach among your target audience. While you can initiate your marketing campaigns to reach your customers, the easiest way is to host your explainer videos on various video sharing platforms. The beautiful thing about video sharing platforms is that millions of users visit them every day to search and watch videos that they like. So you have a stable platform to harness prospective customers. The top 3 explainer video hosting and sharing platforms are discussed below:
1) Top explainer videos hosting platforms # 1: YouTube
YouTube is the largest video hosting platform. Besides being a social network, it has a large community from all over the world. The numbers are impressive. YouTube boasts more than 1 billion active users every month. Now, that is a pretty remarkable platform to host your explainer videos and maximize your brand awareness. Not to forget that Google owns YouTube, so if you host your explainer videos on it, chances of them appearing on top of search results are high. Also, YouTube comes with features that allow for sharing, commenting and liking videos.
2) Top explainer videos hosting platforms # 2: Wistia
Wistia is a great video sharing platform. It comes with a user-friendly interface, and it’s so easy to create an account on it. You are also free to brand and customized the video player. The unique feature about Wistia is the heat maps, which give you data on which parts of your explainer videos were watched, re-watched or skipped. The feature also gives you data on what other videos were watched on your Wistia account. Wistia comes with robust video analytics that gives you deep insights regarding your explainer videos’ performance, as well as interesting marketing tools. The platform also gives you the choice to include social share buttons, ability to harvest viewers’ emails and ability to add a clickable call to action.
3) Top explainer videos hosting platforms # 3: Vimeo
While Vimeo is not as massive as YouTube, it’s a pretty good platform to host your explainer videos. It’s unique because it caters for professionals, such as film enthusiasts, designers and all kinds of artists. You’re at liberty to customize the video player and the entire visualization, an option no other video hosting platform offers.
Video sharing platforms have saved many marketers a ton of money that they could have wasted in the traditional and paid digital marketing methods. The good thing about these video sharing platforms is that you don’t have to pay anything to host your explainer videos on your site. They have a way of making money with your explainer videos to sustain the platform.