One of the most critical elements of an explainer video is the script. While the graphics and voiceover are used to notch up an explainer video, the message is the essential part of it. A script carries the product message, which is why it’s regarded as the most crucial part of an explainer video. An explainer video script must be short (less than one minute) to attract and retain the attention of customers while explaining the product comprehensively. How do you achieve that? Well, here are the strategies to help you achieve just that:
1. Know the ins and outs of the audience the explainer videos are directed to
Before sitting down to write an explainer video script, take the time to know your target audience. Aspects you must know about your target audience include habits, likes, dislikes, needs, characteristics and much more. Knowing your audience is the only way to connect with your viewers through a script. Other aspects you need to research your target audience include their looks regarding dressing, age, where they work and live, where they like to hang out and any other information that can describe them.
2. Follow the script structure of your explainer videos
Typically, a script has an introduction, the body, and conclusion. This structure enables viewers to follow your product message without getting lost along the way. The structure is also essential for the scriptwriter because it makes it easier for them to write the script. The script structure should include the what, the how, and the why of the product you’re explaining.
3. Keep the explainer videos brief
An explainer video’s length is closely tied to engagement. In other words, the length of your explainer video will impact your engagement. So make sure your explainer video doesn’t exceed 90 seconds if you want your audience to watch it to the very end and engage with it. Ideally, 240 words are sufficient for an explainer video script. Simplicity is also key when writing your script. Don’t use words that viewers will pause to check the dictionary for.
4. Focus on the benefits your explainer videos will offer customers
While it’s a good idea to talk about the features of the products you’re explaining, they tend to stretch out your explainer videos. Focus on the benefits of the product to make the videos short.
You now know how to produce top-quality explainer video. And on top of that, you know how to write short explainer video scripts. And not just a high-quality and short explainer video, but one that attracts, engage and sticks in the mind of customers, and these are the pillars of a successful explainer video.
What is the best content marketing tool today? Short "explainer videos." That's why I started this writing/voiceover/video service. https://t.co/P9AHAaNDMt Increase your product sales. #marketing #sales #business pic.twitter.com/1FLpgBURQV
— Kevin Craine (@Kevin_Craine) 2 de abril de 2018